Last month we showcased how Eutechnyx and ZeroLight were invited to speak at Game Horizon 2014, to share our experience of selling games technology outside of the games industry. Our virtual showroom technology is not only new and innovative to the automotive industry; when we set out it was new to us too. As well as highlighting some of the lessons we've learned during the journey executive producer Doug Wolff draws examples from the industry at large. By doing so he demonstrates the changing nature of the games industry and why games companies such as ours are expertly and uniquely positioned to drive retail and product engagement forward.
With the video now complete and online you can watch the entire presentation from start to finish - and we promise that it's worth the watch!