This week China's most populous city plays host to ChinaJoy - the largest gaming and digital entertainment exhibition held in China and Asia.
The Eutechnyx team are amongst the 200,000 people and 400+ companies expected to attend the event in Shanghai, setting up and manning the Auto Club Revolution stand - the biggest and best show floor space that we have had for a game release in the company's 27 year history.
With our partners KongZhong we are bringing Auto Club Revolution to China as the first online racing game to feature officially licensed, real-world cars and tracks. Visitors to the impressive stand can play the game on a variety of pods including those that use game pads, Playseat and racing wheel rigs and an exclusive first-ever publically available look at Auto Club Revolution using the Oculus Rift virtual reality headset. As well as experiencing the very latest version of the game following a hugely successful alpha test last month, visitors can talk to members of our development team and pick up an exclusive ACR goodie-bag.
Here's hoping they bring a goodie bag or two back to our UK studio!