Eutechnyx Features on GI.Biz Not Once But Twice

Eutechnyx featured on not once but twice this week as both our technological and business development expertise were showcased by the site, which reports on the global video games industry.

Tuesday saw an interview published with Executive Producer Doug Wolff and Senior Marketing Manager Jason Collins to preview the forthcoming ZeroLight talk at the Game Horizon conference. Highlighting that there are a host of transferable skills within games companies that are valued outside of the industry, Doug’s talk will share some of the observations we've made throughout our work with ZeroLight outside of the games sector. The Game Horizon conference takes place on the 7th and 8th May at the Sage Gateshead and Doug’s talk is 12:15 on the 7th.

On Wednesday GI.Biz published an editorial on our reflections and advice for publishing games in China. The publishing of ACR in China with partner KongZhong has allowed Eutechnyx and our CEO Darren to become experts in the field and the full article touches on a variety of topics about how to approach and succeed in the Chinese games market. These include how to find a partner that’s right for you in the region, why it’s crucial to work with that partner to adapt titles to local tastes and why western gamers may soon be more familiar with the big Chinese gaming companies. You can read the full article over on the site.